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Add Custom Metric to GA Using Google Tag Manager | Mixed Analytics
Google Analytics Custom Metrics & Calculated Metrics
What scope applies to Custom Metrics?
what scope applies to custom metrics? | Search Engine Magazine
Simo Ahava on X: "#GoogleAnalytics 4 increases the maximum event parameter value length from 100 characters to 500 characters FOR GA4 360 PROPERTIES only. Applies to custom and predefined params, both event-scope
What Scope Applies to Custom Metrics? — Further Insights